Print is dead… That’s all you seem to hear at the moment and it couldn’t be further from the truth. Print is very much alive and booming but its use like many other mediums has shifted with society’s use of technology. When used correctly print marketing can actually prove to be far more effective than Digital Marketing as long as it’s used imaginatively and wisely.
Computers maybe more frequent these days but they aren’t everywhere and are generally expensive to purchase and keep safe. Digital content is also restricted to rectangular computer screens, phones and tablets. Print however can be produced in any shape and size with an abundance of different finishes. More importantly print can go to festivals, fairs, conventions and car boots without the worry of electrocuting its target audience, running up a huge utility bill or requiring expensive technology to keep it running.
Print is still the best way to get coverage in a targeted area as emails are less likely to be linked to geographical locations. Customers are also paying more attention to letters and promotions because they are physical receiving less of it! Combine this with a strong design and call to action message and you could really be onto a winner.
In short Print really isn’t dead it’s just evolved with everything else into a completely different animal altogether. If a marketer is wise they will be sure to include some form of print into a marketing campaign to ensure complete coverage of their customer base.