In today’s society advertisements, friends and employers can reach you no matter where you are and at any time. Because of this more and more people are choosing to disconnect themselves from digital media at various points in their day or regularly throughout the week.
Turning off phones, TV’s and computers is now generally considered relaxing well-earned down time. In the place of digital appliances customers are picking up more Books, magazines, newsletters and other printed content to fill this gap. By association these products are then linked with the same positive frame of mine the customer is hoping to achieve when they unplug.
It’s not a great leap of faith to realise that customers will be most receptive to your call to action message when they are relaxed in their own homes so don’t rule out printed leaflets, loyalty newsletters or printed promotional products just yet.